The Beverages Company


We create over 1200 jobs, and operate across South Africa with expansion into Africa.

We are a proudly African beverage company and the largest independent carbonated soft drink and private label producer in South Africa.

The Beverage Company has a strong regional presence with our local hero brands (Coo-ee, Jive, Refreshhh and Reboost) and – following our acquisition of Softbev – we also intend to grow our international brands market share. Ultimately, our aim is to build a diverse portfolio of African-heritage beverage brands, together with internationally renowned brands.  

We believe in operating as a single business with a national footprint and a sales strategy aimed at delivering growth. We aim to delight our consumers and are proud of our strong brand portfolio.

We believe in investing in our people and the strong leadership behaviours that drive our strategy.  We are a high performance company and ensure clear accountabilities and ethical trading. We believe in providing and delivering on shareholder value through world class manufacturing standards and supply chain excellence.

We work together to deliver business results by selling the right products in the right places, at the right time. We drive our brand strategy with discipline and integrity. We share best practice and continuously improve our business to deliver shareholder value.

View current vacancies here 

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