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Red & Yellow: Marketing Learnership

  • Learnership
  • Posted on Nov 6, 2020
  • Salary: R4500
  • Closes: Nov 10, 2020

The Red & Yellow Digital Marketing Unemployed Learnership is an opportunity for a young person who wants to gain a further qualification while working at a fast-paced and highly respected advertising agency in Johannesburg.During the 12-month programme the the learner will  work (and receive a stipend) completing the Red & Yellow NQF-level 5 National Certificate in Advertising specialising in digital marketing.What is covered during the National Certificate in Advertising specialising in digital marketing:

Module 1: INTRODUCTION TO MARKETING

In this module, learners are introduced to core marketing concepts, shown the importance of the customer to business decision making in the 21st century and learn how to best present and communicate their ideas.

Module 2: MARKETING COMMUNICATIONS

This module explores the online revolution and the digital channels now available to marketers. Learners how shown how to use and leverage digital marketing channels.

Module 3: CLIENT SERVICE

Learners explore paid media and learn how to plan effective campaigns across channels. They also learn to establish and manage client and agency relationships and how to negotiate and contract with suppliers for campaigns and projects.

Module 4: PLANNING & CONTROL

In this last module learners explore how to optimise campaigns and the essentials for project management and basic financial management to equip them for running campaigns and marketing projects effectively and efficiently.

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